Luxury house GUCCI unveiled its Cosmogonie campaign that highlights the brand’s Cruise 2023 Collection, captured by fashion photography duo Mert Alas and Marcus Piggott. In charge of art direction was Christopher Simmonds, with styling from Carlos Nazario, set design by Gary Card, and casting direction by Marianna Rizzi. Beauty is work of hair stylist Paul Hanlon, makeup artist Thomas De Kluyver, and manicurist Anatole Rainey. Among the stars of the campaign are Adedayo Atiba, Ruiqi Jiang, and Yetunde Odimayo. For the collection, designer Alessandro Michele reimagines the brand’s codes and connects past with future.
“In the campaign, another constellation is set in orbit, one that connects the extreme realism of Flemish Renaissance portraiture with an imaginary rendering of a vibrant skyscape. The defining props of poets, scholars, astronomers, philosophers, and mathematicians placed throughout hint at the countless inspirations woven through the collection, defining a universal language of encounters, stories, forms, and proportions. It is this connective structure that further illuminates the poetic fête of colors, silhouettes, and references. Sixteenth-century ruffs, Victorian-inspired boots, silhouettes from the forties, 1970s optical patterns, the new Aphrodite bag, and more come together in magical encounters to launch the narrative of the House into the stars.” – from Gucci