Luxury house GUCCI unveiled its Lunar New Year 2023 – Year of the Rabbit – Capsule Collection with a campaign captured by photographer Max Siedentopf. In charge of styling was Emma Wyman, with set design from Emma Roach, movement direction by Eric Christison, and production by MAI Productions. Beauty is work of hair stylist Ryan Mitchell, makeup artist Daniel Sallstrom, and manicurist Anatole Rainey. The collection brings an eclectic mix of color, print, and details.
“As the dawn of the Year of the Rabbit awakens with Spring, a season of new beginnings, the House presents a capsule collection teeming with playful and refined iterations of the animal. The campaign captured by Max Siedentopf searches for the rabbit following a cast of friends into a beautiful blooming field, infusing the collection with a light and hopeful feel.” – from Gucci
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