Spanish luxury fashion house LOEWE presented the Spring Summer 2023 Precollection campaig starring brand’s global ambassador’s K-Pop group NMIXX. An exciting collaboration that blends group’s energy with the house’s inventive vision for the future. The latest campaign sees the group bring a unique twist to looks from the new SS23 precollection, from personalised Face print dresses, to colourful new editions of signature bags and transitional ready-to-wear.
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The collection’s striking Face print dress has been reimagined for the campaign, with Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin wearing one-of-a-kind custom versions featuring their own faces—a playfully meta editorial concept envisioned by creative director Jonathan Anderson. Elsewhere, multi-layered styling reflects the collection’s sporty, laidback attitude. Highlights include oversized hoodies, streamlined outerwear, and the Folded boot in denim, as well as new editions of the Compact Hammock bag, Puffer Goya mini, and the iconic Puzzle in an array of new colours. – from LOEWE
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