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BOSS Teams Up With Perfect Moment for Skiwear Capsule Collection

January 12, 2023
in Ad Campaigns, Female Models, Hugo Boss, Male Models, Menswear, Womenswear
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©BOSS

Fashion house BOSS returns to the slopes this winter, collaborating with skiwear brand Perfect Moment on an exclusive capsule collection of womenswear, menswear and unisex styles. Inspired by both brands’ archives, the designs unite the casual, athleisure-driven aesthetic of BOSS with Perfect Moment’s renowned expertise in performance sportswear, delivering a collection that guarantees eye-catching style on and off slopes. The two brands share values of quality, fit and innovation, and their natural synergy is expressed in a joint logo blending Perfect Moment’s signature North Star motif with the graphic BOSS typeface.

CAPSULE COLLECTIONS

©BOSS
©BOSS

Comprising hero silhouettes from existing Perfect Moment collections, reworked in a bold color palette, the co-created capsule of duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers and accessories will take customers from the first chairlift of the day to the final run home — while also offering stylish aorés-ski looks. The color palette comprises five shades: the iconic BOSS colors of black, white and camel, together with Perfect Moment’s instantly recognizable tomato red tone, and a winter-ready shade of soft cream. The 23-piece collection is full of standout statement items that have been rigorously tested to ensure optimal athletic performance. – from BOSS

©BOSS
©BOSS

When considering a return to the ski slopes, we knew we had to find the right partner. Perfect Moment balances a fashion-forward approach with deep technical expertise, and the outstanding results of our collaboration speak for themselves. I am very excited to see these looks on the ski slopes this season. – Marco Falcioni, Senior Vice President Creative Direction HUGO BOSS

©BOSS
©BOSS

We are thrilled to partner with BOSS at such an exciting moment for the brand, when its long history of sporting excellence and fashion innovation is being infused with fresh spirit. This collection is for the Moment Makers — those who are seeking out unique, authentic experiences on and off the slopes, and want to look and feel great in the process. – Jane Gottschalk, Perfect Moment Creative Director

©BOSS
©BOSS

Several pieces feature the BOSS ’B’ monogram overlaid with the graphic Perfect Moment North Star. Meanwhile Perfect Moment’s popular ski-resort slogan sweaters have been reimagined to feature the BOSS logo as well as the name “Kitzbuhel”, the Austrian location of the legendary Hahnenkamm Races, of which BOSS is the presenting partner.

©BOSS
©BOSS
©BOSS
©BOSS
©BOSS
©BOSS
©BOSS
©BOSS
©BOSS
©BOSS

The BOSS x Perfect Moment capsule collection will be showcased in on exclusive fashion experience at the upcoming races, taking place from January 16-23, 2023. The BOSS x Perfect Moment capsule collection will be available from January 11, 2023 at selected BOSS Stores around the world, at boss.com and at perfectmoment.com/en-gb.

 

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Tags: ad campaignscapsule collectionsmenswearWomenswear
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