Fashion house CASABLANCA unveiled its Fall Winter 2023.24 For the Peace Collection, that celebrates life, courage and resistance, on January 21st, during the recently finished Paris Fashion Week. The collection was inspired by Syria’s capital Damascus, by generosity and kindness of humanity found in between the devastation and ruins. It reflects the pain and beauty found in a war zone. For the season designer Charaf Tajer explores nuances, colors and shades of life.
Let’s not think of refugees as numbers, but as human beings. As equals without hierarchy or discrimination. Refugees carry so much from the past. The homes they left and the loved ones they lost. But today we have a simple choice. To accept their tragedy, or use our platform to spread an important message. We’re not saying that fashion is the solution, but we should use our voices to raise issues and shout loudly, and do anything we can to create a better world. That’s the purpose of this collection. A piece of theatre inspired by courage. A reflection of the pain and beauty I witnessed in a war zone. If I talk about it, then maybe you will talk about it too. And maybe you will be touched by what you see. Then together, we can infuse change. For the peace. – Charaf Tajer
Founder & Creative Director: Charaf Tajer
Art Direction by: Steve Grimes
Production by: La Mode En Images
Show styles by: Helena Tejedor
Artistic Coordination by: Sid Oudainia Beaulieu
Creative Consultant: Maya Chantout
Casting by: Midland Agency
Makeup by: Naima Bremer
Hair by: Ilham Mestour
Press: PURPLE PR
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