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SEA NEW YORK Exclusive Capsule Collection for GUCCI VAULT

January 9, 2023
in Ad Campaigns, Capsule Collections, Fall Winter 2022.23 Campaigns, Female Models, Gucci, Male Models, Menswear, Womenswear
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GUCCI
©GUCCI/SEA

Italian fashion house GUCCI teams up with New York-based brand SEA for an exclusive capsule collection inspired by the ski slopes. The limited edition capsule collection will be part of Gucci’s Vault – experimental online shop created back in 2021, that features independent designers enlisted to create capsule collections around a selected theme. The collection titled Vault Altitude, brings exaggerated details such as the XXL puff sleeves on a merino cable-knit, and embraces the romance of Alpine living with heart-shaped eyelets and cherry bobble embroideries.

GUCCI
©GUCCI/SEA

To us, it felt meant to be; there is always a touch of Bavarian influence in our work, from our eyelet dresses to our signature quilted outerwear. We found endless inspiration in vintage photos of European ski towns like Chamonix, Saint Foy, and Alta Badia, and challenged ourselves to reimagine our signatures through the lens of Vault’s bold, vibrant perspective.

SEA
©GUCCI/SEA

“Familiar fleece pullovers are elevated with hand-smocking, ruffles, and lace appliqués, and we experimented with brighter prints, like a jewel-toned ditsy floral. A touch of Surrealism comes through in our “needlepoint” silk dresses, pajamas, and coats; inspired by a vintage tablecloth, the “stitches” are in fact a digital print, each blown up to semi-pixelated effect.” – from Sea New York

SEA
©GUCCI/SEA

The limited-edition Vault Altitude capsule collection will be available only at vault.gucci.com from January 9th, 2023.

Tags: ad campaignsmenswearWomenswear
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