Luxury house PRADA presented its Lunar New Year 2023 Memories of Beauty campaign featuring the brand’s ambassador and Chinese singer-songwriter, dancer, rapper, and actor Cai Xukun, also known as Kun, actress Chunxia, actor Bai Yufan, and top model and actress Du Juan. In charge of photography was up and coming fashion photographer Nick Yang, with still life photography by Zhongjia Sun. The campaign finds balance between past, present and future, and celebrates memory and the sharing of happy moments connected to Lunar New Year. The collection includes men’s and women’s ready-to-wear, bags, footwear and accessories.
