Fashion house HOGAN unveiled its Fall Winter 2023 Collection that reinterprets the brand’s heritage with a contemporary and coherent aesthetic. The collection titled My Generation H (MY#GENH) brings form and function, quality and innovation. Fashion photographer Matteo Montanari captured the lookbook featuring models Dries Haseldonckx, Gwen Weijer, Sanggun Lee, and Sculy Mejia. In charge of styling was Veronique Didry, with creative direction from The Style Council. Beauty is work of hair stylist Marco Braca, and makeup artist Giulia Cigarini.
“From sneakers to boots, from bags to ready-to-wear, a distinctive lifestyle where the iconic H – hatched, lasered, glittering – is a strong and recognizable thread. The choice of materials – from nappa leather, through vinyl to canvas – is defined by overstitching or minimal lines. The cuts are geometric and essential: sartorial taste applied to designs with an urban vocation.” – from Hogan