Fashion brand NOKI presented the Fall Winter 2023.24 Menswear and Womenswear Collection with a show presented during the ongoing London Fashion Week. Noki and the NESTT (Noki Education of Sustainable Textiles and Technology) prove sustainability can be vivid, empowering, and liberating. Noki was, is, and always has been, the original anarchist to fashion waste and sustainability issues, born as a reaction to the fast-fashion movement. As we sleepwalk ever further towards the edge of environmental, economic, and social collapse – Noki’s fearless and uncompromising message and anti-establishment narrative, conceived as a critique on capitalism and challenge to consumerism, has never been more poignant or more powerful.
FALL WINTER 2023.24 COLLECTIONS
This collection, as with all of my work, is about showing how to work within a system and build a legacy that is truly and fundamentally sustainable, and remains so no matter how that system evolves over time. This isn’t serious fashion – this is freedom. This is making sustainability vivid and fun, enticing and alluring. I want to show to my students at NESTT and those all over the world the endless possibilities of this collage technique. I want to show my audience, and those all over the world, how we can turn things from toxic to positive. That is my legacy. – Noki
The 22-4-1 Evolutions is a collection of 22 custom builds from a shared source and blueprint. The original 2-4-1 debuted at the NESTT SS23 show, a reveal that showcased 2 looks in 1, and becomes the opening look and inception of the collection that follows. Noki has transformed this concept into a full collection of original creations standing as testament to his desire to re-use, re-purpose, re-imagine, and revolutionize how we view the fashion system. As always, everything seen on the catwalk is crafted from apparel destined for landfill, salvaged, saved, and reborn into dynamic new fashion through signature cut-and-splice clothing-collage and media mash-ups. Noki defies expectation and all that fashion week traditionally represents. In place of building trends, The NESTT is about building styles which empower the wearer. In place of answers, questions; In place of what, a way of doing; In place of a fashion statement – a movement. – from Noki