Fashion brand SANDRO unveiled its Spring Summer 2023 Reality (?) campaign featuring models Baye Seye, Saunders, and Vasko Luyckx captured by photographer Anthony Seklaoui. In charge of styling was Joe McKenna, with creative direction from Atelier Franck Durand, and set design by Vincent Olivieri. Beauty is work of hair stylist Damien Boissinot, and makeup artist Hannah Murray. The campaign explores our individual perception of reality.
“For the Spring/Summer 2023 season, the SANDRO design studio has imagined the wardrobe of an urban hippy. No matter the era or style, the Sandro woman unapologetically mixes codes and influences. Chic, cool, sexy, she is everything at once; style is the only thing that matters to her. She still has her iconic cargo pants from the 2000s and wears them with passion, showing a glimpse of what’s underneath. Her skirts are short, and her tops shorter. She pairs them with tweed jackets or cable-knit sweaters. With a shade of tomboy, the Sandro woman layers sexy 90s-inspired looks with satin strappy or fitted knit dresses. Figure-hugging dresses and tops are combined with oversized jackets, borrowed from menswear. More than ever, the Sandro woman plays with contradictions, matching pieces with audacity to express all facets of her personality. Chic and sexy, she knows how to keep cool for every occasion, all summer long.” – from Sandro