Fashion label SPORTMAX unveiled its Spring Summer 2023 campaign featuring models Tanya Churbanova and Vilma Sjöberg lensed by photographer Mario Sorrenti. In charge of styling was Elodie David Touboul, with creative direction from Heiko Keinath, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Ward, and makeup artist Lisa Butler. The campaign highlights contrasts, juxtapositions and dualisms, and brings seduction and boldness.
“Three-dimensional motifs, optical patterns and sculptural volumes. A contemporary synesthesia contaminated by bold contrasts and dictated by a new instinctive aesthetic, for a declaration of absolute freedom.” – from Sportmax
