Fashion brand Carhartt WIP unveiled its Spring Summer 2023 campaign named Trail captured around the volcanic expanses of Mount Etna, Sicily, by photographer Gianluca Normanno and videographer Francesco Bartoli Avveduti. In charge of art direction was Benedetta Spreafico, with styling from Tea Barbagallo, and production by Isotta Fiorenzi. Hair styling and makeup are work of beauty artist Elena Gaggero. Stars of the session are models Emily Verleun and Kwaku Broni.
“The selection’s hazy palette – which includes shades of violet, storm blue, and stone — is informed by the unique hues of lumen flower prints. There is also a focus on loose-fitting, functional silhouettes, best illustrated by this season’s Wynton Jacket and Parka, which are constructed in a midweight cotton ripstop with pop-color reverse sides. Meanwhile, garments such as the Idaho Jacket and Pant, featuring multiple 3D pockets and reflective detailing, nod to the selection’s utilitarian influences. New styles appear in the form of the Council Pant, which draws from a classic fatigue pant and is constructed in a lightweight canvas fabric. Additionally, this season sees the inclusion of the Women’s Skyler Liner, made from recycled polyester ripstop in a natural ivory hue.” – from Carhartt WIP
Discover more images from Carhartt WIP’s Spring Summer 2023 campaign in gallery below: