Italian fashion house ETRO presented the Vela Bag 2023 Campaign starring top model Bianca Balti captured by fashion photographer Davit Giorgadze. In charge of hair was Jawara, with makeup by Georgi Sandev, nails by Cam Tran and set design by Felix Gesnouin. Vela is the first bag designed by Marco De Vincenzo for ETRO. In his boundless journey with the brand, the designer imagines a new shape for every day, every place, every woman. The aerodynamic shape and the pointed section draw inspiration from the nautical world and seemingly ‘cuts’ through the wind like a sail. Beautiful by design and uniquely made like a precious jewel, the Vela bag is a true collector’s item, meticulously researched in every detail. A contemporary design object, the bag is distinct for its clean lines and celebrates the excellence of Italian craftsmanship and manufacturing.
The new V-closure features a special zip fastening and a chain with a two-sided medallion and double ETRO/Pegaso logo created with the same technique used to make coins. The calfskin bag is available in the carry-over tones of black, ivory and gianduia alongside a rotation of seasonal colours. The bag has a detachable double shoulder strap and is perfect to wear on the shoulder or as a cross-body. The leather is cut into panels coupled with a reinforcement, which gives strength while maintaining the softness of the bag structure. A suede leather lining is then combined. The body of the bag is assembled and the leather bottom, equipped with metal feet, is sewn to the body of the bag. In the final phase, the fastening is assembled to the body using metal screws which is exclusively made for ETRO through a mould of galvanised gold. The chain closure ends with a logoed medallion crafted and moulded with the same technique used to mint coins.