Fashion brand Heaven by Marc Jacobs presented their new collection with a campaign captured by Larissa Hofmann starring Sara Grace Wallerstedt, with hair by Evanie Frausto and makeup by Marcelo Gutierrez. The Marc Jacobs sublabel led by Ava Nirui, introduces some of the brand’s latest arrivals in Montauk. The advertising campaign recreates some of the most famous sequences from the Michel Gondry-directed movie Eternal Sunshine of the Spotless Mind, including a bed on the sand and Kate Winslet’s character Clementine’s red and green hair. The most recent release includes Japanese movie brochures and CDs for Eternal Sunshine of the Spotless Mind, as well as clothing items including a blue baby t-shirt and a skeleton knit hoodie. A knit sweater with the text “Erase Me” is highlighted in a nod to the film, and an orange hoodie with the trademark “Clementine” completes the line.
