British denim brand PEPE JEANS unveiled its Spring Summer 2023 Collection with a campaign starring Malika El Maslouhi, Maartje Verhoef, Diogo Gomes, and Otto Lotz lensed by fashion photographer Hans Neumann. Beauty is work of hair stylist Ricardo Calero, and makeup artist Jose Carlos Gonzalez. The campaign was shot in one of Morocco’s most emblematic cities, Marrakech.
“This season’s collection features the perfect pieces to deal with the rising heat, including flowing floral dresses, loose-fitting tops, and comfy shorts in breathable fabrics like linen and cotton. Inspired by the sandy dunes, the colour palette is dominated by natural shades of ecru and soft orange that blend into the landscape and combine to perfection with denim.” – from Pepe Jeans