Luxury house PRADA unveiled its LINEA ROSSA Spring Summer 2023 campaign captured and reimagined by fashion photographer Norbert Schoerner. In charge of styling was Olivier Rizzo, with set design from Anna Burn, and casting direction by Ashley Brokaw. The Spring Summer 2023 campaign fuses the natural with the urban, the raw and instinctive with the refined and considered. For the season Prada collaborated with OMA to create a lightweight, modernist tent adapted to urban territory.
“Clothing echoes these interlocked realities – always drawing inspiration from the natural movement and needs of the body, Linea Rossa translates this to engineered garments in technological fibres, with seams and details outlined as graphic devices, in monochrome black and white, or fluo orange. Juxtapositions between purpose and intent find further reflection: bodysuits and swimsuits contrast with lightweight outerwear, adaptable to any climate or territory.” – from Prada