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Discover PRADA LINEA ROSSA Spring Summer 2023 Collection

Photographer Norbert Schoerner captured Prada Linea Rossa's SS23 campaign

March 20, 2023
in Ad Campaigns, Female Models, Male Models, Menswear, Olivier Rizzo, Prada, Spring Summer 2023 Campaigns, Womenswear
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PRADA LINEA ROSSA
©PRADA, Photography by Norbert Schoerner

Luxury house PRADA unveiled its LINEA ROSSA Spring Summer 2023 campaign captured and reimagined by fashion photographer Norbert Schoerner. In charge of styling was Olivier Rizzo, with set design from Anna Burn, and casting direction by Ashley Brokaw. The Spring Summer 2023 campaign fuses the natural with the urban, the raw and instinctive with the refined and considered. For the season Prada collaborated with OMA to create a lightweight, modernist tent adapted to urban territory.

SSENSE GLOBAL
PRADA LINEA ROSSA
©PRADA, Photography by Norbert Schoerner
PRADA LINEA ROSSA
©PRADA, Photography by Norbert Schoerner

“Clothing echoes these interlocked realities – always drawing inspiration from the natural movement and needs of the body, Linea Rossa translates this to engineered garments in technological fibres, with seams and details outlined as graphic devices, in monochrome black and white, or fluo orange. Juxtapositions between purpose and intent find further reflection: bodysuits and swimsuits contrast with lightweight outerwear, adaptable to any climate or territory.” – from Prada

PRADA LINEA ROSSA
©PRADA, Photography by Norbert Schoerner
Norbert Schoerner
©PRADA, Photography by Norbert Schoerner
Norbert Schoerner
©PRADA, Photography by Norbert Schoerner
Tags: ad campaignsmenswearss23Womenswear

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