Luxury house DIOR unveiled its LADY 95.22 bag campaign featuring British actress Rosamund Pike lensed by fashion photographer Brigitte Lacombe. Rosamund is posing with the iconic black leather bag with its ruthenium-color finishes, including “D, I, O, R” charms. The actress embodies a plural femininity, at once sensitive and powerful. Video directed by Tess Ayano. The Lady 95.22 bag, that was first revealed at the brand’s Fall Winter 2022.23 show, reimagines the house’s heritage in a contemporary way. The name echoes the year 1995, the date of the bag’s creation, and 2022, the year of the original reinterpretation. The Lady 95.22 bag is an ode to refinement and self-affirmation.
