Luxury house CHANEL unveiled its Spring Summer 2023 Handbags campaign starring Blackpink member Jennie captured by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin. The campaign also features the brand’s ambassadors Whitney Peak, Margaret Qualley, and Lily-Rose Depp.
“Caught up in the mad rush of her daily life, singer and House ambassador JENNIE invites us into her whirlwind of superstardom, from the paparazzi flashes to the effervescence of crowds. If there are many JENNIEs between the artist who performs on stage and the young woman who enjoys playing the electric guitar in her room, there is one common denominator: the CHANEL 22 bag.” – from Chanel
My first solo came out when I was 22 and we started our new world tour with blackpink in 2022. To me, 22 means a new beginning. – Jennie
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