Luxury house LANVIN presented the second chapter of its Spring Summer 2023 Character Studies campaign lensed by fashion photographer Steven Meisel. In charge of creative direction was M/M Paris, with styling from Ludivine Poiblanc, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Guido Palau, and makeup artist Pat McGrath. The campaign titled Modern Heroes features male protagonists Quintin Van Konkelenberg, Alberth Johnson, Gendai Funato, and Job V, joined by supermodel Raquel Zimmermann. It focuses on the newly imagined Lanvin man, and highlights the brand’s core values such as independence, sensuality, curiosity, and discretion. With the campaign, the Maison captures the spirit of its founder Jeanne Lanvin, who was a pioneer in many fields, she was also one of the first designers to contextualize men’s and women’s fashion in a single universe.
Discover the first chapter of Lanvin’s ‘Character Studies’ campaign here.