Luxury house CELINE unveiled its Summer 2023 La Collection De Saint-Tropez special project campaign shot along the French riviera coastline by the brand’s creative director Hedi Slimane. The campaign features model Lulu Tenney and vintage mini moke vehicle. The car was originally designed for military purposes in 1964, but it quickly became a symbol of freedom and pleasure, especially in Saint-Tropez, where it was famously driven by the legendary actress Brigitte Bardot. For the campaign, the French brand customized the car with a triomphe wooden steering wheel, a triomphe canvas hood and dashboard featuring tan leather elements, wicker seats and spare wheel protection; the wheels and gear shift feature a golden triomphe signature.
