Italian brand FERRAGAMO presented its Pre-Fall 2023 Collection, that highlights minimalist silhouettes, clean cuts and versatile denims, with a campaign captured by fashion photographer Tyler Mitchell. In charge of styling was Mavi Staiano, with creative direction from Charles Levai and Kevin Tekinel. Stars of the session are Anass Bouazzaoui, Lulu Tenney, Mamuor Majeng, and Sijia Kang. The campaign brings the spirit of the American Western with a modern twist. The collection was inspired by the history of Salvatore Ferragamo, who created the cowboy boots for the 1923 film The Covered Wagon. For the season Maximilian Davis discreetly adopts the aesthetic tropes of the era, and reimagines Hollywood’s high-octane glamour with a relaxed, modern ease.
I want to explore what contemporary essentials are, from denim to eveningwear, To take classic pieces in the everyday wardrobe and twist or subvert them with textures and materials that make them feel more modern, more playful and more unexpected.
Tyler is someone who I’ve grown up with; we’re part of the same community and we’ve always spoken about collaborating. There’s a simplicity and elegance to his work and the way that he captures people; a laid-back clarity which is never forced. – Maximilian Davis
