Luxury house GUCCI unveiled its Summer Stories 2023 collection that captures the spirit of travel and exploration, with vibrant stripes, florals, and vintage-inspired adaptations of the signature GG motif. Fashion photographer Harley Weir lensed the campaign featuring models Adarsh Jaikarran, Aivita Mūze, Indira Scott, Kevon Adonis Gyamfi, Pierce Abernathy, and Sora Choi. In charge of styling was Mel Ottenberg, with art direction from Charles Levai and Kevin Tekinel, and set design by Stefan Beckman. Beauty is work of hair stylist Mustafa Yanaz, and makeup artist Diane Kendal. The campaign brings the sense of lightness and leisure, and it celebrates the vibrant energy of warmer weather.
“Icons of the House such as the Jackie 1961 and the Horsebit 1955 are presented in woven raffia with leather details. The refined combination of textures is repeated on a timeless classic, the Horsebit loafers, declined in soothing earth tones. Weather it’s a weekend getaway or a long-haul holiday, the curated selection envisions solutions to travel in comfort and style. Jumbo GG leather duffle and tote bags of different sizes and colors from the Gucci Valigeria selection combine the House’s beloved motifs with its heritage, creativity, and innovation.” – from Gucci
