Lingerie brand VICTORIA’S SECRET announced the return of their iconic fashion show, reimagined to promote emerging global trailblazers from a variety of artistic fields who are creating on their own terms. The show titled Victoria’s Secret World Tour will be presented as a feature length film, that unites fashion, film, art and culture, and it will include dynamic global creatives, supermodels, musical talents and more. The film will capture the behind-the-scenes craft and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the cities of Bogota, Lagos, London and Tokyo.
This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives. – Raúl Martinez, EVP and Head Creative Director at Victoria’s Secret.
We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for. We’re celebrating the iconic heritage of the brand through a new generation of artists, and we can’t wait to amplify their vision through our worldwide platform. – Chris Rupp, Chief Customer Officer at Victoria’s Secret & Co.
In charge of film direction will be Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, Umi Ishihara, with executive production from Sunshine, production by Pulse Films, and creative direction by Partel Oliva. Cinematography by Ari Wegner, production design by Joseph Bennett, post-production by the recent Academy Award winning Parallax, styling in partnership with Camilla Nickerson. VS20 include (Bogota) fashion designer Melissa Valdes, filmmaker Cristina Sánchez Salamanca, painter Lorena Torres, dancer & choreographer Piscis, Musician Goyo; (Lagos) fashion designer Bubu Ogisi, filmmaker Korty, artist Eloghosa Osunde, artist Ashley Okoli, multifaceted creative Wavy The Creator; (London): creative director & designer Supriya Lele, filmmaker Margot Bowman, artist & writer Ebun Sodipo, lingerie designer & artist Michaela Stark, artist Phoebe Collings; (Tokyo) fashion designer Jenny Fax, filmmaker Umi Ishihara, painter Kaito Itsuki, body artist Aoi Yamada, and artist Kom-I.
The reimagined show will be streamed internationally and culminate in a live fashion event this fall.
