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Elle Fanning Channels Grace Kelly for Cartier Grain de Café

With Grain de Café Collection, Cartier pays tribute to Princess Grace of Monaco

June 7, 2023
in Ad Campaigns, Cartier, Celebs, Jewelry, Spring Summer 2023 Campaigns, Videos
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Cartier Grain de Café
©CARTIER

Jewellery house CARTIER unveiled its Grain de Café Collection, that pay homage to Princess Grace of Monaco, with a video campaign starring the brand ambassador and actress Elle Fanning directed by Alex Prager. From a coffee bean, Cartier has created a stunning solar collection that captures absolute elegance. The yellow gold pieces embody the charm of the 1950s French Riviera and the luminous beauty associated with Grace Kelly. The collection was inspired by the brand’s two signature codes: meticulously crafted flora in yellow gold and the transformation of the ordinary into something precious. The Grain de Café collection emanates a solar aura on the skin, radiating brightness, light, and mobility. Assembled as pendants on rings, earrings or necklaces, the coffee beans, set with diamonds, move with the slightest movement in a precious rattle. By playing with the pendants, one can multiply the radiance and shimmer, as the jewelers aimed to fuse mobility and sensuality. The collection was created by a team of thirty expert artisans, and over sixty prototypes were required to achieve perfection.

Cartier Grain de Café
©CARTIER
Elle Fanning
©CARTIER
Cartier Grain de Café
©CARTIER

Jewellery house CARTIER unveiled its Grain de Café Collection, that pay homage to Princess Grace of Monaco, with a video campaign starring the brand ambassador and actress Elle Fanning directed by Alex Prager. From a coffee bean, Cartier has created a stunning solar collection that captures absolute elegance. The yellow gold pieces embody the charm of the 1950s French Riviera and the luminous beauty associated with Grace Kelly. The collection was inspired by the brand’s two signature codes: meticulously crafted flora in yellow gold and the transformation of the ordinary into something precious. The Grain de Café collection emanates a solar aura on the skin, radiating brightness, light, and mobility. Assembled as pendants on rings, earrings or necklaces, the coffee beans, set with diamonds, move with the slightest movement in a precious rattle. By playing with the pendants, one can multiply the radiance and shimmer, as the jewelers aimed to fuse mobility and sensuality. The collection was created by a team of thirty expert artisans, and over sixty prototypes were required to achieve perfection.

Cartier Grain de Café
©CARTIER
Elle Fanning
©CARTIER
Tags: actressad campaignscelebsjewelryss23Videos
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