Fashion house MOSCHINO introduces M05CH1N0 JEANS, a new line of women’s ready-to-wear and accessories inspired by the culture, history, and heritage of denim. The debut collection will be for Pre-Fall 2023 season. This collection is a modern reinterpretation of the original MOSCHINO JEANS line created by Franco Moschino, the founder of the House. It captures the classic spirit of denim culture and history through the use of contemporary design and production techniques. The collection pays tribute to the brand’s quintessential values of playful irony and cultural symbolism as a form of artistic expression, and it features stone washed, sanforized, patchwork, frayed, and tidy stitching on unconventional textiles.
The M05CH1N0 JEANS brings a rebellious spirit through craftsmanship. The House’s distinctive use of trompe l’oeil visual effects and the juxtaposition of designer and industrial elements redefine the concept of “jean.” The line pays homage to the spirit and annals of denim’s history, from its traditional European origins to its widespread influence on American pop culture. It transforms utilitarian workwear into an emblem of rebellion, reinvention, and reflection. The collection includes a range of womenswear and accessories crafted from true denim, chambray, cotton, jersey, velour, and leather. Each silhouette incorporates the brand’s distinctive design with a unique denim twist. Each item will feature custom rivets and arcuate.
Top model Maike Inga is the star of the campaign lensed by fashion photographer Daniele Rossi. In charge of styling was Lorenzo Posocco.
The M05CH1N0 JEANS collection will be available for purchase globally, both in-store and online, starting from June 2023.
