
The timeless and emblematic DIOR Lady 95.22 bag is featured in a series of captivating photographs that celebrate the many facets of femininity. The images feature exceptional women who share common traits of audacity, spontaneity, and independence. In the latest campaign Bebe Vio poses with the iconic accessory, which signifies a woman’s powerful expression of individuality.
Bebe Vio reveals her unique interpretation of elegance in a series of discreet yet arresting portraits captured by the talented fashion photographer Brigitte Lacombe. As a Paralympic athlete and fencing champion, she exudes strength and self-assurance while carrying the iconic Lady 95.22 bag in white leather adorned with the captivating graphic lines of cannage.

The visual presentation is a true celebration of the essence of the Dior style, exquisitely portraying the spirit of self-affirmation and the insatiable passion for fashion. The Lady 95.22 bag is transformed into a symbol of empowerment and uniqueness, symbolizing the power of fashion as a form of creativity and self-expression.
The Lady 95.22 bag, which debuted at the Dior Fall Winter 2022.23 ready-to-wear show, pays tribute to the House’s rich past while embracing modernity. It’s a lovely dedication to the ageless connection between the past and the present, reinventing the legendary Lady Dior bag’s classic lines and drawing inspiration from the years 1995 and 2022 – a nod to its creation and stunning reinterpretation. The Lady 95.22 bag creates a dramatic and refined fashion statement with its sleek and softly curved form. The exquisitely refined leather and metal handles are embellished with “Dior” charms, reminiscent of the lucky charms cherished by Monsieur Dior himself.
The bag, elevated by the distinctive cannage design, brilliantly merges timelessness with contemporary flair, showcasing the unparalleled craftsmanship of Dior’s ateliers. The professional artisans blend traditional artisanship with cutting-edge innovation, as demonstrated by the macrocannage motif, which was made utilizing a high-frequency process. The meticulous process begins with hand-cutting the leather, which is then transformed utilizing wave energy. As a result, the bag emanates a compelling allure, which is enhanced by the maxicannage design on its base. The Lady 95.22 also has well-crafted handles and a leather shoulder strap, allowing for a variety of ways to wear it. The trademark charms are given a sophisticated graphic makeover, which adds to the bag’s attractiveness and elevates it to the level of extraordinary – an irresistible object of desire.