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Aesthetics of Atypicality: Juun.J Fall Winter 2023.24 Collection

Top models Yoon Young Bae and Taemin Park star in Juun.J's FW23 campaign

July 17, 2023
in Ad Campaigns, Fall Winter 2023.24 Campaigns, Female Models, Male Models, Menswear, Womenswear, Yoon Young Bae
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Juun.J
©JUUN.J, Photography by Hong Janghyun

Fashion house JUUN.J unveiled its Fall Winter 2023.24 campaign starring top models Yoon Young Bae and Taemin Park captured by photographer Hong Janghyun. Beauty is work of hair stylist Shon, and makeup artist An Sung Hee. The brand has adopted the subject ‘Broken‘ for its current collection, displaying unexpected aesthetics from many views.

Juun.J
©JUUN.J, Photography by Hong Janghyun
Juun.J
©JUUN.J, Photography by Hong Janghyun

Juun.J explores new silhouettes by deconstructing and reinventing military, biker, and denim items in the collection, which features a modern and sumptuous punk rock vibe. For the season, the brand created beauty by breathing new life into old, worn-out, and distressed materials, drawing inspiration from colors such as black, brown, green, and blue. The brand offers a sense of regeneration and inventiveness by integrating new features into these broken items.

Hong Janghyun
©JUUN.J, Photography by Hong Janghyun
Hong Janghyun
©JUUN.J, Photography by Hong Janghyun
Juun.J View Gallery 20 images

 

Tags: ad campaignsfw23menswearTop ModelsWomenswear
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