To commemorate the 150th milestone of the iconic Levi’s 501, the brand has rolled out an exclusive campaign featuring the international sensation, Anitta. Anitta dons some of her most-loved Levi’s pieces for this celebration, including the 501 90’s, 501 Original Short, and 501 ’81, captured by photographer Charlie Denis.
Since its inception, Levi’s has stood as a beacon of enduring style and individual expression. While the 501 jean has seen several transformations, its essence remains rooted in the brand’s authentic craftsmanship.
Anitta remarked on her fondness for the jeans, stating, “I love my Levi’s 501’s because of their versatility. I can wear them for so many different looks, from casual to elegant. However, I feel most confident in my Levi’s 501’s when I pair them with a basic tank or t-shirt and sneakers.”
Echoing her diverse musical presence, Anitta’s global reach and constant evolution keep her true to her roots. Reflecting on the collaboration, she shared, “I believe that the Levi’s brand carries timelessness, which is a common thread in every global icon, old and new. I’m proud to represent the heritage of Levi’s that has broken global barriers, with strong ties to my own culture”
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