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Lourdes Lola Leon is the Face of Dion Lee Cage Chain Collection

Discover Dion Lee's latest campaign starring Lola Leon captured by Carlota Guerrero

August 7, 2023
in Accessories, Ad Campaigns, Bags, Lourdes Leon, Womenswear
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Lourdes Lola Leon
©DION LEE, Photography by Carlota Guerrero

Fashion house Dion Lee presented its Cage Chain campaign starring model, singer and Madonna‘s daughter Lourdes Lola Leon captured by fashion photographer Carlota Guerrero. In charge of set design was Griffin Stoddard, with casting direction from Bert Martirosyan, and production by Shay Johnson. Beauty is work of hair stylist Errol Karadag, makeup artist Marcelo Gutierrez, and manicurist Juan Alvear. The campaign highlights the cage chain link in the handbag hardware, jewelry, and ready-to-wear capsule. The distinct chain, a true brand signature, was crafted in Arezzo, Italy.

Lourdes Lola Leon
©DION LEE, Photography by Carlota Guerrero
Lourdes Lola Leon
©DION LEE, Photography by Carlota Guerrero

Dion Lee was born in Sydney, Australia, on May 17, 1985. From a young age, he showed a keen interest in fashion and design. Lee finished high school at the Newtown School of Performing Arts. He purchased his first sewing machine there and started making clothes for his friends. He would find vintage clothing, disassemble them, and then refashion them to the liking of his friends. Dion Lee debuted his eponymous fashion brand in 2009, quickly receiving acclaim for his distinctive aesthetic and architectural approach to design. His early collections were notable for their precise tailoring, technical craftsmanship, and a combination of modern and classic features.

Lee made his debut at the Mercedes-Benz Fashion Week Australia in 2010, and then became  the first designer to hold a runway show at the Sydney Opera House in 2010. Lee relocated to London in September 2012, where he participated in London Fashion Week. 2014 marked his transition to New York Fashion Week.

Dion Lee’s designs frequently use cutting-edge techniques, play with textures and textiles, and use geometric motifs. He is well-known for his use of opulent materials such as silk, leather, and neoprene, as well as his experiments with new materials and finishes. Lee has been conscious of environmental and ethical issues in the fashion industry throughout his career. He has taken measures to incorporate sustainable practices into his design process and production, thereby contributing to the expansion of the environmentally conscious fashion movement.

Tags: ad campaignsWomenswear
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