Rihanna is the face of Savage X Fenty‘s new maternity wear collection, even as she’s nursing her and A$AP Rocky’s first-born son, RZA Athelston Mayers. Building on her recent standout appearances, including a Louis Vuitton campaign showcasing her baby bump and various trending street outfits, Rihanna has solidified her unique take on chic mom style. Now, pregnant with her second child with A$AP Rocky, her Savage x Fenty brand is launching a maternity capsule collection aimed at both new mothers and those expecting.
This maternity line, designed by Rihanna herself, introduces three new bralette styles: the Savage X Cotton Maternity Bralette, the Floral Lace Maternity Bralette, and the Savage Not Sorry Maternity Bralette. Additionally, the collection features an oversized graphic T-shirt bearing the playful message, “Make More Babies.”
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The bralettes are available in a variety of colors, including “Black Caviar,” “Purple Lavender,” “Platinum Grey,” and “Navy Blue,” and sizes ranging from XXS to 4X. They are specially crafted with new and expecting mothers in mind, boasting features such as one-hand functionality, nursing slings, adjustable straps, and clasps.
The multi-talented Barbadian artist is not just behind the design but also the face of the collection’s promotional campaign, photographed by Dennis Leupold. The images showcase Rihanna wearing the adjustable bralettes from the collection while caring for her one-year-old son, RZA Athelston Mayers. The brand’s Instagram summed up the stylish and functional offering with the caption, “Not ur mama’s maternity bras.”
