The BOSS Fall Winter 2023 fashion show, presented in Milan‘s Allianz MiCo conference center, showcased the brand’s rich tailoring heritage through a modern lens. The venue, transformed into the BOSS Techtopia, became an emblem of the modern workplace. With elements of technology merging with nature, attendees were presented with a vision of a world where work, leisure, and nature coexist. Robotics took center stage with Sophia, a technological marvel from Hanson Robotics. Not just a static display, she interacted with guests, reading emotions and responding in kind. Imagine a fashion show where the lines between humans and robots blur, and Sophia sitting front row did just that.
Stepping into the BOSS Techtopia, guests navigated tunnels adorned with holograms speaking various languages. As they emerged, they were greeted by a lobby that married the charm of a traditional office space with technological marvels. Six themed rooms brought unique experiences. From the HarmoniTech Space, which provided a yogic retreat, to the Brainstorm Room with light-therapy headphones, attendees were given a sensory exploration that challenged the norms of a corporate environment.
Lee Minho, the brand ambassador, initiated the journey into BOSS Techtopia. The runway then witnessed a cavalcade of stars and influencers, from Gigi Hadid to Anthony Joshua. Off the runway, the guest list was no less star-studded, with names like Naomi Campbell, Simu Liu, and Demi Lovato.
Dubbed “CorpCore” by Marco Falcioni, the Boss Fall Winter 2023 collection disrupts the norms of conventional office wear by adding modern twists to men’s and women’s wardrobe staples like blazers, suits, shirts, and pencil skirts. The collection features modern, super-stretch suiting made from the brand’s top-selling performance fabric, showcasing traditional patterns and honoring the brand’s distinguished craftsmanship in a novel manner. The addition of belting gives a new dimension to boxy designs, while the inclusion of deep slits and dual-way zippers adds an element of intrigue and offers versatile styling options to enduring silhouettes.
Rich in structured, crisp fabrics, and sleek designs, the collection places emphasis on a smooth, seamless aesthetic. Traditional placements of visible buttons and zippers have been eliminated, highlighting the tailoring prowess that defines BOSS. The sophisticated and understated color palette, featuring shades from timeless gray and white to brown and green, is inspired by the neutral tones frequently observed in corporate settings. Black, a perennial feature in any BOSS collection, is prominently displayed, including on pieces embellished with the signature B-monogram pattern, reaffirming the brand’s corporate identity.
In terms of accessories, the collection creatively reinterprets everyday office items like paper clips, pens, and folders. Detailed additions such as numerical locks on briefcases give an exclusive touch to bags and shoes, making a bold statement.
Embracing the successful “see now, buy now” approach from its past shows, BOSS has made a select array of styles from the Fall Winter 2023 collection instantly available for online purchase, allowing its tech-savvy customers to acquire runway looks the moment they are showcased.
While the event was already a sensation in the digital space, the presence of social media moguls like Tommy Cash, Dixie D’Amelio, and Lele Pons added flair. As the models showcased the collection, a lively after-party, featuring DJ sets by Nicola Mazzetti and The Martinez Brothers, brought the evening to a high-energy close.
In partnership with TikTok, BOSS made a bold move, reinforcing its position as a digitally forward brand. The TikTok Rewards program, with BOSS-themed engagement tasks, made waves in the fashion and digital spheres alike.
The BOSS Fall/Winter 2023 collection is now available online and in-store globally, underscoring the brand’s commitment to innovation, sustainability, and the fusion of modernity with its rich tailoring heritage.
Discover every look from the collection in the gallery below:
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