French luxury house Dior presented its Spring 2024 menswear campaign starring the brand’s global ambassador and BTS member Jimin lensed by fashion photographer Alasdair McLellan. In charge of styling was Ellie Grace Cumming, with art direction from Ronnie Cooke-Newhouse. Beauty is work of hair stylist Benjamin Muller, and makeup artist Peter Philips. This marks Jimin’s inaugural campaign for the brand, following his appointment as Dior‘s global ambassador in January.
K-pop superstar is also gearing up to unveil his first solo documentary, titled “Jimin’s Production Diary.” This eagerly anticipated film is scheduled for an exclusive release on Weverse on October 23. “Jimin’s Production Diary” is a HYBE Original documentary that explores the creative process behind “FACE,” Jimin’s very first solo album. Through this documentary, viewers will gain an unfiltered, intimate insight into Jimin’s personal journey and the emotions and thought processes that drove his solo project.
Jimin shared the exciting news about the documentary on October 9 via BTS‘ official social media platforms. He posted a short video of himself transcribing the film’s title onto a blank notepad. The following day, on October 10, a teaser trailer was unveiled on BTS‘ official social media pages. In the teaser, Jimin can be seen in a studio recording one of the album’s tracks, as he reflects, “It’s something that I shouldn’t think too simply. It became the opportunity to know what I should do more clearly. I can say that there are more things I want to do.” A full-length trailer was unveiled yesterday with pre-orders for the documentary starting tomorrow.
Back in April, Jimin achieved a remarkable feat by reaching No. 2 on the Billboard 200 with “FACE.” Notably, his album featured the chart-topping hit “Like Crazy” and “Set Me Free, Pt. 2,” which peaked at No. 30 on the Hot 100. Jimin continued to make his mark on the Hot 100 with two additional entries this year: “Angel, Pt. 1” (No. 65, featuring Kodak Black, NLE Choppa, JVKE & Muni Long) and “Vibe” (No. 76, featuring TAEYANG).
Get somebody more interesting Dior!
Dior has class and taste..and they clearly know the best ones to pick. Thank you Dior for this breathtaking campaign..we love it! ??
you guys have lot of opinions haha, but can BTS fans actually afford dior?
JIMIN is beyond more interesting!!! He is in fact EXCEPTIONAL! He makes things appeal stylish and elegant with his pure magnificence. He is the one!
he is paying to be DIOR face…. sad.
DIOR really has taste in chosing JIMIN as GLOBAL BRAND AMBASSADOR as he fits the role so well. Elegant, NEAT, charming, smart Jimin portrays the role so well. Also an all rounder Model, all gender can relate. Hoping for more photos and projects in the future. Thank you Dior and everyone involved.
I love everything about this! The clothes are fenomenal, jimin is the prettiest as always and the overall atmosphere is classy but so fresh! Congrats to all the people who worked on this campaign!!
why is he so airbrushed?
Jealousy is not cute…BUT he is!!