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Fear of God Introduces Loungewear Collection

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Fear of God Introduces Loungewear Collection

Fear of God redefines loungewear for the modern American wardrobe.

October 25, 2023
in Ad Campaigns, Fear of God, Female Models, Womenswear
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Courtesy of Fear of God

Fear of God is set to redefine the art of loungewear with the launch of their Fear of God Loungewear collection. This new offering represents a seamless continuation of the brand’s distinctive expression of American luxury, embracing the idea of comfort and style.

Fear of God Loungewear revisits classic staples and signature underwear, emphasizing their adaptability to effortlessly transition from the confines of home to ready-to-wear fashion. Each piece in this collection is meticulously handcrafted in Italy, combining quality materials and precise craftsmanship to create a line of timeless loungewear.

Courtesy of Fear of God

The collection boasts a range of luxurious items, including wool cashmere robes and blankets, poplin pajama sets, boxer briefs, and socks. These pieces come in the brand’s signature colors: Cement, Cream, and Black, ensuring a fusion of style and comfort that Fear of God is known for.

Pricing for Fear of God Loungewear begins at $150 and extends up to $1,795, catering to those seeking an opulent lounging experience without compromising on style.

Courtesy of Fear of God

The collection will be exclusively available at Fearofgod.com starting on Wednesday, October 25th, and globally accessible from Friday, October 27th.

Under the creative direction of Jerry Lorenzo, the brand presents the new Loungewear collection with stunning visuals captured by photographer Luis Alberto Rodriguez and a video directed by Lane Stewart. Stylist Carlos Nazario dressed the talented ensemble of supermodels, including Joan Smalls, Anok Yai, Annemary Aderibigbe, and America Gonzalez.

Courtesy of Fear of God

Fear of God, founded in 2013, has become synonymous with its unique interpretation of American fashion. Bridging the gap between runway and wardrobe, the brand reimagines classic shapes and silhouettes with a focus on luxury materials and fine craftsmanship. Fear of God has continually pushed the boundaries of modern American fashion, evolving the concept of tailoring through a sportswear lens. This Loungewear collection is a testament to their commitment to redefining American luxury and comfort in fashion.

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Tags: ad campaignsfear of god
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Comments 1

  1. Eric says:
    3 years ago

    this is stunning! fear of god is the moment! love everything he has done with the brand

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