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Massimo Dutti Studio Men’s Collection by Hunter & Gatti

Urban sophistication meets timeless versatility in Massimo Dutti's new Studio Collection for men.

October 18, 2023
in Ad Campaigns, Hunter + Gatti, Male Models, Massimo Dutti, Menswear
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Photography Hunter & Gatti, Courtesy of Massimo Dutti

The Massimo Dutti Studio Men’s Collection embodies a duality between innovation and timelessness, presenting a fresh chapter that pays homage to the revolutionary attitude of keeping things elegantly simple. This collection is a tribute to urban outfits and versatile separates designed not just for the moment but to be cherished for years to come.

AD CAMPAIGNS

Models Matthew Seymour, Nikita Stsjolokov, and Brad Lee have collaborated to bring this vision to life, captured by photography duo Hunter & Gatti who were in charge of the campaign imagery and video.

Photography Hunter & Gatti, Courtesy of Massimo Dutti

The Studio Men’s Collection is divided into two distinct lines, each a testament to versatility. The separate pieces within these lines are designed to transcend seasonal boundaries, ensuring that they remain relevant and cherished throughout the year. This collection is not about fleeting trends but about enduring style.

Photography Hunter & Gatti, Courtesy of Massimo Dutti

The collection seamlessly combines raw fabrics, innovative technical materials, perennial lines, and utility details for the modern man who appreciates the beauty of understated luxury. At the core of the Massimo Dutti Studio Men’s Collection are the principles of minimalism and well-constructed design. This collection is tailored for the discerning fashion aficionado who seeks purer lines and a more relaxed fit. The pure cotton T-shirts featured in the collection are emblematic of this approach, offering both comfort and style in equal measure.

Photography Hunter & Gatti, Courtesy of Massimo Dutti

Neutral tones, with black taking center stage, dominate the color palette of this collection. Within this harmonious backdrop, the dyed cotton trench coat emerges as the key piece. It’s a garment where meticulous tailoring meets subtle detailing, with side stitching that can be adjusted to suit the wearer’s preferences. These pieces epitomize the fusion of form and function that Massimo Dutti is renowned for.

Photography Hunter & Gatti, Courtesy of Massimo Dutti

Massimo Dutti’s exclusive Studio Collection invites you to explore contemporary looks defined by simple and pure silhouettes. It adheres to the style codes of the moment, championing authenticity and eschewing artifice. In an age of excess, it offers a smarter approach, seamlessly blending time-honored fabrics with innovative fibers.

Photography Hunter & Gatti, Courtesy of Massimo Dutti

This collection is a limited offering, available now in selected stores and online at massimodutti.com.

 

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Tags: ad campaigns
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Comments 1

  1. Craig says:
    3 years ago

    massimo is the moment

dscene

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