Sports giant PUMA and renowned Australian label, Perks and Mini (P.A.M.), unveil their latest interdimensional creation, marking the third chapter of their collaborative project: PAM/PUMA BIO/VERSE.
SPORTSWEAR
Drawing from the dynamism of football, this collection effortlessly fuses PUMA’s sports-centric prowess with the mystical essence of Perks and Mini. This alliance manifests in a series of gamified graphics, unconventional emblems, and a reimagination of athletic uniforms, extending to unique accessories and footwear. Adding an eco-conscious touch, the collection incorporates a minimum of 20% recycled materials.
Notable apparel pieces include the intricately designed Stadium Jacket and Velour set, which are emblazoned with “Psy-activ” club-themed badges and ethereal floral motifs. The special long-sleeved Jersey stands out, showcasing a vintage collar combined with a refreshed collaborative emblem. Accompanying this is the versatile Flight Pants, available in two shades, enhanced with functional cargo pockets and adjustable cuffs. The ensemble is further enriched with the Stadium Jacket, Velour Top and Pant set, Graphic Hoodies, and T-shirts.
On the footwear front, the PAM/PUMA BIO/VERSE AW23 collection boasts the Cell Dome King, modern Plexus, and the timeless Suede. The Cell Dome King, entrenched in classic stadium spirit, showcases collaborative insignias, while the Suede is accentuated with vibrant team colors and co-branding. The Plexus, in a striking all-black design, is adorned with a distinct floral pattern featuring 3D petal embellishments. Complementing the collection, a Duffle Bag and Cap have been introduced as the finishing touches.
The promotional campaign for this collaboration cleverly blurs the boundaries between reality and the virtual, with visions of psychic mutations serving as a bridge between the two realms.
Fans and fashion enthusiasts can get their hands on the PAM/PUMA BIO/VERSE AW23 collection starting October 7, 2023. It will be available across PUMA flagship stores, PUMA.com, P.A.M. Stores, PERKSANDMINI.com, and select retailers.
