In a groundbreaking move, SKIMS, known for reinventing women’s underwear, has announced the launch of SKIMS Mens. The brand, created by Kim Kardashian, is set to make waves in the world of men’s fashion, introducing a fresh perspective on comfort, style, and fit.
The launch of SKIMS Mens is accompanied by an All-Star campaign featuring a trio of superstar athletes: Neymar Jr, renowned football icon; Nick Bosa, 2022 NFL Defensive Player of the Year; and Shai Gilgeous-Alexander, NBA All-Star.
Captured by the lens of Donna Trope, a long-time collaborator of the brand, this campaign celebrates excellence not only in the realm of sports but also in personal style and connecting with audiences far beyond the athletic arena.
From technically constructed briefs and ultra-soft boxers to the most comfortable tanks and tees ever, SKIMS Mens aims to redefine men’s underwear. Rooted in comfort, fit, and superior movement, this new collection provides the foundational layers that empower every man to face challenges with confidence and ease.
Kim Kardashian, the Founder and Creative Director of SKIMS, expressed her excitement about this milestone, stating, “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.” She emphasized the inclusivity of SKIMS and the brand’s ability to offer comfort and style to diverse audiences.
Jens Grede, CEO & Co-Founder of SKIMS, highlighted the brand’s decision to venture into men’s fashion, noting that men already account for over 10% of SKIMS’ existing customer base. This expansion into the $111 billion US men’s apparel market presents a significant opportunity for SKIMS to reach new demographics and disrupt new categories.
For its debut release, SKIMS Mens will introduce three collections:
Cotton: This collection offers essentials made from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.
Stretch: Featuring foundations that retain their shape, this lightweight, ultra-soft collection is constructed from a maximum-stretch fabric for a perfect fit every time.
Sport: Designed to enhance performance, this collection of lightly compressive base layers is engineered to seamlessly sit under workout clothes, providing maximum comfort and support.
SKIMS Mens will be available exclusively on SKIMS.com starting October 26th, offering a wide range of sizes from XS to 5X. Prices will range from $16 to $54 for single pieces and $42 to $98 for packs, making this innovative collection accessible to a diverse audience of modern consumers.
