Fashion house Zimmermann unveiled its Resort 2024 campaign starring top model Barbara Valente lensed by photographer Benny Horne. In charge of styling was Romy Frydman, with creative direction from Emil Vrisakis at Smile Agency, art direction by Gabriel Hackworthy, casting direction by Anita Bitton at The Establishment, and production by Anna Zantiotis Productions. Beauty is work of hair stylist James Rowe, and makeup artist Jodie Boland.
The nostalgia of 1950s local dance halls seeps through every stitch and print of Zimmermann’s Resort 2024 collection, where memories of twirling skirts, rolled sleeves, and the laughter of dancers intertwine with modern design sensibilities. Creative director Nicky Zimmermann found inspiration in old photographs of these lively venues, captivated by the era’s exuberance and sense of escapism. These images painted scenes of joyous movement, style clashes, and tales of romances blossoming in the midst of music and dance. For many, the dance hall was more than just a place of entertainment; it was a venue of self-expression and connection, becoming the era’s ultimate matchmaker.
The pieces in the collection, aptly named “Matchmaker,” encapsulate this vibrant spirit. Vivacious barkcloth floral prints stand out, paired seamlessly with jeweled rolled sleeve shirts and cheeky micro-shorts that inject the brand’s signature playful edge. Femininity is celebrated with pencil skirts and accentuated hip shapes, perfectly juxtaposed with boxy denim pieces like the cropped jacket and barrel leg jean. The unwashed blue boiler suit makes a bold statement.
In homage to the ’50s, mirrored and crystal-adorned cat-eye sunglasses add a touch of vintage flair. Meanwhile, bandana placement prints usher in a line of festive outfits, complete with full circle skirts, petticoats, and bodices in vest shapes, all tied together with stylish rope belts. Texture and richness dominate the collection, with delightful elements such as lemon sorbet velvet, 3D sculptural flowers, paper daisy adornments, and swirling ruffles. Zimmermann’s iconic florals are not forgotten, elegantly displayed on hand-gathered cloud skirts with corset waists.
Masculine influences subtly weave into the designs, eventually giving way to lingerie-inspired touches. Tuxedo styles elevate the collection, while playful elements like leopard prints in unconventional tones, monotone jazz motifs, and tambourine-adorned jewelry add whimsy. Jeweled headbands and shimmering flats remind us of the dance floor’s irresistible allure, inviting us to join in the fun and revelry.
