ASICS, the renowned sportswear brand, has unveiled its latest groundbreaking creation: the ASICS NOVALIS™ line, a unique collection co-developed with the avant-garde vision of Kiko Kostadinov and the celebrated design duo Laura and Deanna Fanning. This collaboration has resulted in a unisex range that redefines athletic wear by infusing it with a subtle innovation that honors the spirit of daily life.
SPORTSWEAR
In a seamless blend of function and everyday practice, ASICS NOVALIS™ emerges not just as clothing and accessories, but as versatile instruments for intentional living. Steering clear of rigid norms, this collection is a celebration of adaptive use and aesthetics.
Central to the line is the concept of universality, where functionality isn’t just an aspect—it’s the star. Bomber jackets crafted from stretchable twill are accentuated with multifunctional pockets, unique armhole cuts, and back paneling that break new ground in apparel design.
Meanwhile, the water-repellent HEVEANOID™ parka showcases a casual elegance with its relaxed form, which pairs effortlessly with the ORMOSIANCY™ shirts featuring open collars for dynamic layering possibilities.
The NOVALIS™ collection’s LIATRISORY™ trousers make a vibrant statement in Medallion Yellow and classic Obsidian Black, complete with geometric knee patches that nod to the distinct aesthetic of Kiko Kostadinov’s primary lines. BIXANCE™ knit hoodies redefine layering with innovative neckline treatments and NOVALIS flocking print along the sleeves, creating a harmonious visual flow with the tees that display striking sleeve and back panel color contrasts, all rendered in organic cotton for sustainability.
Footwear is reimagined with the GEL-TEREMOA™ sneakers, a testament to ASICS NOVALIS’s dedication to pioneering design. The leather upper showcases the iconic ASICS Stripes, merged with a state-of-the-art GEL™ technology, the supportive TRUSSTIC™ system, and the responsive FF BLAST™ PLUS foam, combining aesthetics with unmatched functional performance. The heel flaunts the ASICS NOVALIS insignia, and the sole’s pattern echoes the BIXANCE tees’ designs, marrying the line’s motifs in full circle.
This eagerly anticipated ASICS NOVALIS line is set to make its global debut online and at select retail partners starting November 3rd, 2023.
