For the first time in three years, Japanese fashion brand beautiful people and CASIO’s iconic G-SHOCK have teamed up to launch an innovative collaboration watch, blending craftsmanship and toughness in a singular design.
WATCHES
Set to start pre-orders on November 29th at their online store, this partnership marks a significant return to collaborative creativity between the two brands.
The watch will be pre-launched at the beautiful people Isetan Shinjuku POP-UP Store from December 6th, before becoming available at all directly-operated stores starting December 9th. This collaboration takes inspiration from beautiful people’s 2019 AW collection “skin”, which explored the theme of the human body. The watch reflects this concept through its intricate three-dimensional structure, where each small part is shaded in varying tones of brown, symbolizing a ‘one color fits everyone’ ethos.
Featuring the GM-S110 model, a smaller and well-balanced version of the popular GA-110 with a metal bezel, this watch is designed for all genders, making it a versatile and ideal gift item for the holiday season. The design intricately combines metal and resin parts, each finished in a different brown hue and varying textures from glossy to matt, to create a natural, skin-like appearance.
The beautiful people brand logo is tastefully incorporated on the band loop, back cover, and dial, adding a distinct touch to this collaborative piece. The GM-S110 model is not just about aesthetics; it embodies G-SHOCK’s renowned toughness, being lightweight yet durable, with a shock-resistant build and 20 bar water resistance. The watch retains the powerful face of the GA-110 but in a more refined form, ensuring it appeals to a wide range of styles and preferences.
This collaboration between beautiful people and G-SHOCK represents a harmonious blend of strength and beauty, offering a unique timepiece that celebrates individuality and the true beauty within each person, in line with beautiful people’s brand concept of “everything is beautiful.”
