The Casablanca Pre-Spring 2024 campaign introduces a captivating dream sequence, exploring the multifaceted potential of fashion and how it intersects with our lives. This collection, the brand’s first pre-collection, is an imaginative journey into film, power dressing, and sports apparel, presenting clothes as an extension of our dreams and aspirations.
At the heart of this campaign are the distinct motifs that have come to define Casablanca. The collection features a rich palette of oranges, deep greens, and soft pastels, alongside embroidered emblems. Core fabrics such as tricot and velour play a significant role, alongside denim silhouettes, all of which collectively encapsulate the essence of Casablanca’s signature style.
The creative process behind this collection mirrors the evolution typically seen in artistic endeavors: exploration, the formation of a unique style, and the materialization of a vision. However, Casablanca recognizes that this progression is not always linear. Sometimes, style may precede vision, or vision might lead exploration. This fluidity is akin to the nature of dreams, where narratives seem linear in the dreaming state but are, in reality, a simultaneous convergence of ideas and images. It is this dreamlike quality that forms the core of Casablanca’s first pre-collection.
Top models Maggie Maurer and Valentin Caron star in the Casablanca Pre-Spring 2024 campaign captured by fashion photographer Corentin Leroux. In charge of creative direction was Charaf Tajer, with art direction from Rashid Babiker, movement direction by Pat Boguslawsk, set design by Corentin Still, casting direction by Conan Laurendot, and production by Producing Love. Styling is work of Francesca Parise, with beauty from hair stylist Ryan Mitchell, makeup artist David Koppelaar, and manicurist Eri Narita Walter.
we all do know white rich ppl are not into casablanca ?