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Embracing Winter’s Luxe: Loro Piana Holiday 2023 Collection

New Year's elegance meets outdoor splendor in Loro Piana's festive seasonal attire

November 6, 2023
in Ad Campaigns, Fall Winter 2023.24 Campaigns, Holiday Season, Loro Piana, Menswear, Womenswear
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Loro Piana Holiday 2023
Loro Piana Holiday 2023 Collection; Photography by Annemarieke van Drimmelen

As the winter chill sets in, Loro Piana unveils its Fall Winter 2023.24 Holiday Collection, a perfect symphony of luxury, leisure, and festive spirit. This year’s collection embraces the outdoor life, which is deeply ingrained in the Maison’s ethos, while adding a touch of refined elegance suitable for New Year’s Eve celebrations and beyond.

The collection is a testament to Loro Piana’s commitment to excellence, featuring their signature yarns like Cashmere Coarsehair®, Shearling, Cashfur, and Baby Cashmere. These are enhanced with intricate handcrafted embroideries to forge garments that encapsulate contemporary fashion and also offer the wearer a liberating freedom of movement.

Loro Piana Holiday 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen
Loro Piana Holiday 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen

For women, the Holiday Collection brings tactile sensations to the forefront. Silhouettes are fluffy, light, and utterly luxurious, wrapping the body in unparalleled softness. Highlights include the Gadiel jogger pants and the Azelie coat, both in shearling and adorned with colorful printed bouclé yarn embroidery. The collection’s sense of soft mastery continues with the Ursel trousers and the Niyen sweater, crafted from a blend of silk and cashmere known as Cashfur.

The men’s offerings are just as opulent, with turtlenecks spun from Baby Cashmere and sweaters from Cashfur, matched with stretch cotton trousers. This combination creates a lavish tactile experience, keeping warmth and comfort at the core of the designs.

Loro Piana Holiday 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen
Holidays 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen

Loro Piana pushes the envelope with innovative textiles, maintaining a delicate balance between masculine and feminine lines, versatility and savoir-faire. Notable pieces include reversible jackets, like the Mitty sports down jacket crafted from Superlight Nylon, suitable for both men and women, and the women’s Joni jacket, a blend of Cashfur and Superlight Nylon.

Accessories are not an afterthought; they are integral to the collection. Ski masks, shearling hats, and after-ski boots made from soft, long-haired sheepskin inject a playful yet sophisticated energy into the winter wardrobe.

Holidays 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen
Holidays 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen

For formal occasions, Loro Piana offers elegantly tailored suits. Men can choose the black Tuxedo Wool suit, and women have exquisite options like the Aurora blazer and Bibal trousers in pure striped jacquard virgin wool. Silk pieces, such as the classic Kara shirt and the Athina wrap skirt, provide women with options that exude refinement and grace.

Holidays 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen
Holidays 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen
Holidays 2023
©LORO PIANA, Photography by Annemarieke van Drimmelen
Tags: ad campaignsfw23Holiday 2023menswearWomenswear
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