In a fusion of style and sport, Noah and PUMA have launched the third chapter of their dynamic partnership. This new venture debuts a specialized collection, uniquely cut-and-sewn by PUMA exclusively for Noah, alongside an exciting line of new footwear.
Marking a first in their collaboration, Noah and PUMA have introduced a formal wear, including a made-in-Italy blazer and trousers set.
Rooted in the essence of classic sports silhouettes and winter staples, this premium apparel collection is distinguished by its earthy and neutral palette. Among the highlights is a Jacquard Polo adorned with Super PUMA and embroidered logos, a water-repellent Quilted Jacket crafted from nylon canvas, and Twill Pants made in Portugal, each piece accentuated with meticulous detailing. The accessory line complements the apparel with items like a jacquard Scarf featuring the Super PUMA motif, a merino wool Ski Beanie, and a Corduroy 5-panel.
The centerpiece of the collection is a two-piece suit, a product of Noah’s exclusive craftsmanship for PUMA. Tailored in Italy by Fox Brothers, the suit blends 90% wool with 10% cashmere. It features a distinctive Super PUMA jacquard lining in 100% viscose, genuine horn buttons, and a custom PUMA lapel pin. The suit, envisioned by Noah’s Brendon Babenzien, is a creative reinterpretation of PUMA’s iconic T7 tracksuit.
Discussing the collaboration, Noah co-founder, Brendon Babenzien, highlighted the importance of open-minded partnerships in fashion. “When you find those relationships where people are open-minded and are interested in trying new things, it resonates with what you believed it would be. When you have a partner like PUMA who says yes, you’re thrilled”, he said.
In the footwear segment, Noah and PUMA reintroduce the Suede Classic Velcro in two new colorways. These collaborative sneakers, available in “Camel” and “Navy”, feature dual Velcro closures with gold PUMA lettering, a perforated PUMA Formstrip, and Noah’s cross logo on the heel.
The latest offerings from PUMA x Noah will be available starting November 17, 2023, at noahny.com, Noah stores, and selected accounts globally. The made-in-Italy suiting from Noah and PUMA will be exclusively available at Noah stores and Dover Street Market, adding a touch of exclusivity to this exciting collaboration.
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