Denim brand Pepe Jeans recently launched its Holiday 2023 campaign featuring the multi-talented singer-songwriter and actress Rita Ora. The campaign photography, capturing the vibrancy of London’s nightlife, is done by fashion photographer Dan Jackson. The creative vision is helmed by the duo Lee Swillingham & Stuart Spalding at Suburbia, while the fashion narrative is crafted by stylist Julia Sarr-Jamois.
Titled “London After Hours“, the campaign paints a vivid picture of London’s nocturnal charm. As the city lights come to life, so does the attire, prompting one to embrace their spotlight moment. From glittering ensembles reminiscent of the city’s shimmering nightscape to the quintessential little black dress every outfit is designed to impress.
The collection also features unique denim pieces, that helps one release their inner rockstar. The blend of glamorous sparkle and edgy denim perfectly encapsulates the electric atmosphere of London after the sun goes down. Pepe Jeans’ latest collection both dazzles and makes a bold statement, making every night in the city unforgettable.
