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Puma and Dua Lipa Celebrate the Palermo Sneaker

Dua Lipa models Puma's iconic Palermo sneaker in a chic Italian villa campaign

November 10, 2023
in Ad Campaigns, Celebs, Dua Lipa, Fall Winter 2023.24 Campaigns, Sneakers, Sportswear
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Puma Dua Lipa
Puma and Dua Lipa host a special dinner party in a historic Italian villa, Photography by Francesco Nazardo

In the latest installment of the Palermo campaign, global music sensation Dua Lipa and sportswear giant PUMA host an elegant dinner party at a historic Italian villa, showcasing the Palermo sneaker as the star attraction. Set against a backdrop of classic fresco artworks and an array of fresh produce, the campaign exudes a fusion of tradition and contemporary style.

Puma Dua Lipa
©PUMA, Photography by Francesco Nazardo

Captured by photographer Francesco Nazardo, the campaign features playful and candid visuals of the Palermo sneaker. This timeless low-top model, arriving in a variety of vibrant new colorways, is highlighted as a quintessential piece for any gathering. Dua Lipa effortlessly styles the Palermo, accentuated by its signature tag, T-toe construction, and classic gum outsole, with oversized sportswear, jeans, and colorful tricots, embodying a modern terrace aesthetic.

Palermo Sneaker
©PUMA, Photography by Francesco Nazardo

Dua Lipa reflects on the campaign, “Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style.”

Palermo Sneaker
©PUMA, Photography by Francesco Nazardo

Originally part of PUMA’s tribute to Europe’s major capitals, the Palermo has its roots in the football stadiums of the 1980s, where it became a terrace favorite. Today, it continues to be a symbol of football culture, with its iconic design invoking a sense of nostalgia.

Palermo Sneaker
©PUMA, Photography by Francesco Nazardo

The 2023 revival of the PUMA Palermo includes fresh colorways, maintaining its retro T-toe structure, classic gum sole, and the distinctive PUMA lettering in gold on the shoe’s signature tag. The PUMA cat logo is also featured on the heel, adding a touch of the brand’s heritage.

Now available in new colorways from PUMA.com, PUMA flagship stores, and select retailers, the PUMA Palermo is also set for further releases in 2024.

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Tags: ad campaignscelebsfw23sneakers
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