In the latest installment of the Palermo campaign, global music sensation Dua Lipa and sportswear giant PUMA host an elegant dinner party at a historic Italian villa, showcasing the Palermo sneaker as the star attraction. Set against a backdrop of classic fresco artworks and an array of fresh produce, the campaign exudes a fusion of tradition and contemporary style.
Captured by photographer Francesco Nazardo, the campaign features playful and candid visuals of the Palermo sneaker. This timeless low-top model, arriving in a variety of vibrant new colorways, is highlighted as a quintessential piece for any gathering. Dua Lipa effortlessly styles the Palermo, accentuated by its signature tag, T-toe construction, and classic gum outsole, with oversized sportswear, jeans, and colorful tricots, embodying a modern terrace aesthetic.
Dua Lipa reflects on the campaign, “Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style.”
Originally part of PUMA’s tribute to Europe’s major capitals, the Palermo has its roots in the football stadiums of the 1980s, where it became a terrace favorite. Today, it continues to be a symbol of football culture, with its iconic design invoking a sense of nostalgia.
The 2023 revival of the PUMA Palermo includes fresh colorways, maintaining its retro T-toe structure, classic gum sole, and the distinctive PUMA lettering in gold on the shoe’s signature tag. The PUMA cat logo is also featured on the heel, adding a touch of the brand’s heritage.
Now available in new colorways from PUMA.com, PUMA flagship stores, and select retailers, the PUMA Palermo is also set for further releases in 2024.
