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PUMA & Rhuigi Venture to the Hamptons for Their Latest Collection

The Hamptons-inspired collection blends '90s country club chic with urban style

November 10, 2023
in Ad Campaigns, Capsule Collections, Fall Winter 2023.24 Campaigns, Puma, Sportswear
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PUMA Rhuigi Hamptons
PUMA x Rhuigi Unveils a Leisure-Inspired Capsule, a Stylish Ode to Weekend Getaways

Sportswear brand PUMA, in collaboration with Rhuigi, unveils the latest chapter of their ongoing partnership with a capsule that draws inspiration from the relaxed vibe of the Hamptons. The collection, an ode to New York but with a twist, steps outside the city’s urban landscape to capture the essence of leisurely weekend getaways. Infused with ’90s style and influenced by country club aesthetics, the range features a mix of special insignias, graphics, and badges, all a product of the creative synergy between PUMA and Rhuigi.

PUMA Rhuigi Hamptons
Courtesy of ©PUMA
PUMA Rhuigi Hamptons
Courtesy of ©PUMA

The collection showcases a blend of cut-and-sew pieces like Hoodies, Corduroy Pants, and Puffer Vests, alongside timeless essentials such as the “New York Worldwide” graphic T-shirt and a matching cap. Emphasizing a classic yet modern feel, the capsule uses materials like corduroy and houndstooth, presented in a palette of washed greys and tans.

Sportswear
Courtesy of ©PUMA
Sportswear
Courtesy of ©PUMA

Footwear takes center stage with two Hamptons-inspired versions of the PUMA Trinomic XT2. These sneakers blend nappy suede and tumbled leather on the upper, offered in two color schemes that combine white and sand tones, accented with touches of green and subtle blue. The Trinomic badge, a nod to PUMA’s heritage, adorns the heel, adding a distinctive touch.

The PUMA x Rhuigi sixth drop is set to release on November 11, 2023, and will be available through PUMA.com, PUMA flagship stores, and select global retailers.

View Gallery 15 images
Tags: ad campaignscapsule collectionsfw22
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