Etro, a name synonymous with Italian luxury, has announced an exciting new direction for its upcoming Milan Fashion Week showcase in February. The brand is set to present its Women’s and Men’s Collections together in a co-ed runway show, offering a cohesive and unified narrative that captures the essence of Etro’s stylistic vision.
Marco De Vincenzo, Etro’s Creative Director since his appointment a year and a half ago, expressed his enthusiasm for this novel approach. “Imagination is a land of endless opportunities and in February we will seize them by bringing together our male and female universes in a unique narrative that will convey the brand’s codes in all their unifying force,” he commented.
Adding to this pivotal moment for the brand, Etro is also gearing up to open its first boutique exclusively dedicated to men’s tailoring and the Made to Order service. This new venture, located on the prestigious Via Montenapoleone 5, will officially open its doors on Sunday, January 14th, during men’s fashion week.
Coinciding with this grand opening, Etro will present its new men’s tailoring collection to selected international buyers at the brand’s showroom on Via Spartaco 6. This collection is anticipated to be a showcase of Etro’s expertise in tailoring, craftsmanship, and distinctive style.
The upcoming events mark a significant step in Etro’s journey, blending tradition with innovation and strengthening its presence in the world of luxury fashion. The Milan Fashion Week runway show and the opening of the new boutique on Via Montenapoleone are set to be landmark moments for the brand.
