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Elegance & Craftsmanship: Giorgio Armani Privé Haute Joaillerie Collection

Artistry meets minimalist luxury - Armani's new jewel collection redefines elegance

December 11, 2023
in Ad Campaigns, Elizaveta Porodina, Giorgio Armani, Jewelry
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Giorgio Armani Privé Joaillerie
Giorgio Armani Privé Haute Joaillerie Collection, photography by Elizaveta Porodina

Giorgio Armani Privé’s Haute Joaillerie Collection takes high-end jewelry to new heights, blending masterful craftsmanship with exceptional design. The collection reinterprets classic jewelry forms through an innovative and elegant use of gems, characterized by an invisible setting that creates striking pavé motifs to enhance the color and brilliance of the stones.

Giorgio Armani Privé Joaillerie
©GIORGIO ARMANI, Photography by Elizaveta Porodina
Giorgio Armani Privé Joaillerie
©GIORGIO ARMANI, Photography by Elizaveta Porodina

The collection is distinguished by its monochrome series, each uniquely colored to represent different hues. The blue series pairs sapphires and diamonds with white gold, the green series combines tsavorites and diamonds with yellow gold, and the red series marries rubies and diamonds with rose gold. Each piece in the collection, whether it be earrings, necklaces, bracelets, rings, or brooches, exudes a sense of precision and sophistication.

Jewelry
©GIORGIO ARMANI, Photography by Elizaveta Porodina
Jewelry
©GIORGIO ARMANI, Photography by Elizaveta Porodina

The Giorgio Armani Privé Haute Joaillerie collection, akin to haute couture in its rarity and craftsmanship, made its debut on December 9th at the Palace Hotel St. Moritz during the Giorgio Armani Neve event. The collection will be presented at the Giorgio Armani boutique in Zurich and then in St. Moritz, before being displayed in Paris during Haute Couture week and finally arriving in Milan at the end of January.

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Tags: ad campaignsjewelry
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