The Chanel Chance fragrance line is a blend of floral and fruity notes, encapsulated in four distinct scents that represent the diverse ways one can seize their chance. The line is personified by four bold and youthful women – Amiah Miller, Mathilda Gvarliani, Maty Fall, and Zuza Bryk – who are united by a playful and spirited approach to life. Each fragrance in the Chanel Chance collection offers a unique olfactory experience, catering to a variety of preferences and moods.
“Chance Eau Tendre” is a dazzling floral-fruity scent with a radiant heart. It is intensified by jasmine absolute and rose essence, creating a fragrance that is both tender and enveloping. “Chance Eau Fraîche” presents a zesty opening that evolves into a jasmine heart and culminates in an elegant, woody-ambery base. This scent is characterized by its sparkling freshness and lively energy.
“Chance Eau Vive” offers a floral-zesty fragrance with invigorating notes of grapefruit and blood orange. The cedar-iris accords in its trail reveal a composition marked by sheer elegance. Finally, “Chance” is a floral-spicy scent laced with white musk and vanilla. The interplay of pink peppercorn, jasmine, and amber-patchouli creates a fragrance that is both mysterious and alluring.
The campaign film for Chanel Chance, directed by Jean-Pierre Jeunet, captures the playful and joyful atmosphere of a funfair. It features original music by Raphael Beau, performed by Ibeyi. The legendary fashion photographer Steven Meisel, responsible for photography, brings his iconic style to the campaign, while creative direction is handled by Jason Duzansky. Styling for the campaign is done by Karl Templer, with set design by Mary Howard.
The beauty aspect of the campaign is the work of a team of renowned experts. Guido Palau is responsible for hairstyling, creating looks that complement the fun and youthful spirit of the campaign. Makeup artist Pat McGrath adds her artistic touch, enhancing the natural beauty of the models, while manicurist Jin Soon Choi completes the looks with perfect nails.