Fashion house Givenchy has unveiled its Spring Summer 2024 women’s advertising campaign, featuring American model Amelia Gray, captured by photographer Kacper Kasprzyk. In charge of styling was Carine Roitfeld, with set design from Manon Everhard, casting direction by Piergiorgio Del Moro, and creative production by CR Studio. Beauty is work of hair stylist Michał Bielecki, and makeup artist Stephane Marais. Video direction by Nicolo Terraneo. The images, set against a backdrop of ethereal white drapery, capture the pure, minimalistic, and serene spirit of the looks presented on the Givenchy runway for Spring Summer 2024.
Amelia Gray, with her natural Californian warmth, perfectly embodies the graceful and feminine glamour of the season’s sharply tailored statement pieces. The collection features precisely cut, ample overcoats in black, ivory, or royal blue, layered over light knits and crisp miniskirts. For evening wear, Givenchy showcases its signature styles with a darkly romantic black lace gown and a powder beige slip dress adorned with painterly iris motifs.
The campaign highlights star accessories from the collection, including a new iteration of the Voyou handbag, which is embellished with oversized textured silver buckles. The Voyou shoulder flap bag, in black leather, and the Voyou chain, revisited with an elegant gradient-link chain strap, make a sophisticated day-to-evening statement. The latest sculptural Cut-Out features gold hardware and a chain strap, illustrating Givenchy’s unique savoir-faire.
Completing the lineup are Givenchy’s cult Shark Lock boots and Giv-Cut sunglasses, available in gold or black metal finishes. These accessories enhance the collection’s overall aesthetic, providing a perfect blend of elegance and edginess.
