In the setting of Pitti Uomo, Incotex Blue Division, the tailored denim brand born from the collaboration between Incotex and Giada, introduced its Fall-Winter 2024 collection. This collection marks the brand’s fourth iteration. Incotex Blue Division’s journey of growth and affirmation in the denim sector is characterized by a blend of creativity, innovation, and technical expertise, and this latest collection is no exception.
The FW24 collection is distinguished by the “Superior” line, which focuses on denim enriched with a stretch component, offering various fabric compositions for comfort. A notable innovation in this line is the introduction of the 6-pocket model. This design combines two pockets derived from traditional jeans and two from the world of tailoring on the front, with minimalistic back pockets.
The “Couture” line with denims enriched by double front pleats, welt pockets, rivets, and details that elevate the concept of denim as well as the “LAB” line. Noteworthy are the printed bull designs, created by hand-cutting the complete garment and then printing on the individual pieces stitched together. Another highlight is the reserve garments, showcasing style contrasts achieved through manual covering of the pocket area before treatment. In the display of hybridization, the collection also features models that combine triple twisted cotton, derived from military and workwear, with denim patches and vice versa.
